Inapub has launched an exciting new initiative to help pubs increase sales in underperforming parts of the business.

Project Profit sees us join forces with a host of brand-leading category champions, visit pubs and offer practical money-making tips.

We will cover the visits in detail on these pages and in the Inapub magazine to ensure other pubs can also benefit from Project Profit.

First up is energy drinks with category champion Red Bull.

Read here to see what happened when we visited The Old Sergeant and The Bell.

We will head back there in a few months time to see how they fared but in the meantime if you would like any further information or would like to put yourself forward as a potential Project Profit pub email projectprofit@inapub.co.uk