A total of 6.5m 275ml bottles will feature peel and reveal labels, giving punters the chance to ‘Win a Chair’. Prizes include motorised sofas, flight vouchers, cinema tickets and other things to do while sitting down.
The bottles will replace standard stocks of WKD Blue, Red and Iron Bru later this month as the promo runs until October. It will also be promoted through Facebook and mobile phone apps.
Point of Sale kits are available by calling 0800 917 3450.
