Brigid Simmonds, chief executive of the British Beer & Pub Association, was urging pubs to make the most of the Olympics and Diamond Jubilee in a speech at the National Pubwatch Conference in London today.
She said: “This year the UK hospitality sector will provide a warm welcome to thousands of overseas visitors –and for many tourists, pubs are a ‘must visit’ experience. Having a great time will enhance the reputation of the UK and encourage more visitors.”
She added: “During previous major sporting events I have visited, including the Olympics in Beijing and Commonwealth Games in Delhi, Melbourne and Manchester, there was no evidence of significant disorder.
“Last year’s Royal Wedding was broadcast throughout the world – and extended hours did not result in any problems. Families and communities went to the pub to watch the wedding and enjoy the celebrations together. We have got to get this right, so our doors are open for this great opportunity.”
