The snack comes in a bigger and redesigned pack, which is available in multi pack or single serve formats.
George Johnston, marketing director of brand owners United Biscuits, said: “Wheat Crunchies has a loyal fan base that enjoy the substantial crunch and big flavours the tube shaped snack brand has to offer. We’re confident that consumers will love the new bigger product, impactful flavours and the brand re-design all of which will help grow sales.”
United Biscuits has also launched Crispy Bacon to its Cheddars range.
