Somersby will hit supermarket shelves first before pubs can get their hands on it at the start of the year.
Darran Britton, marketing and strategy director for Carlsberg UK said: "The cider market creates a huge opportunity for Carlsberg UK to broaden our portfolio. At a time when our beer brands are growing share, the launch of Somersby also adds momentum to our business.”
The Somersby brand was originally launched in Denmark and Norway by Carlsberg Group in 2008 and is now available in more than 22 countries in Northern and Western Europe and parts of Asia.
It is produced in Herefordshire and is described By Carlsberg UK as ‘a crisp, refreshing cider with no artificial sweeteners, flavours or preservatives’.
The 4.5 per cent ABV cider will be available in cans and 500ml bottles. It will be backed by a major marketing campaign next year.
