Described by brand owners Carlsberg UK as a ‘refreshing, crisp, sunshine lager’ it is advised that Fresca – a word often used in Spanish for thirst quenching – is served with a wedge of lime.
The 4.4 % ABV beer will be served in 330ml bottle and is getting a serious push with a £6m marketing campaign.
David Scott, director of customer marketing for Carlsberg UK, said: “We are serious about this beer and we are serious about investing in the on-trade with robust and substantial support. We're confident that with a £6m marketing campaign we will attract new consumers to San Miguel Fresca, not only from other beer brands but also from other categories.
“Our research shows that consumers would trade up to Fresca which is good news for the brand, good news for the pub and good news for the beer category."
