With consumers matching world beers with food and often going for quality over volume, the future looks bright. Carlsberg is doing its bit, as it not only has the number one draught world lager in the freetrade with San Miguel, but also has two more of the top four world beers in its stable with Tuborg and Staropramen.
Maybe these beers could help drive your trade. If you’re not stocking a world beer yet, could it be time to give it a try?
For more info call 0800 027 4144.
The Prize
Carlsberg proudly lays claim to the title of the number one world beer supplier in the UK. And now it is giving one lucky Inapub reader the chance to winner two cases of each of its four leading world beers – San Miguel, Tuborg, Staropramen and Mahou – plus point-of-sale kit.
San Miguel is the number one draught world lager in the freetrade and the fastest growing with 12 million more pints sold last year–up 36 per cent.
Tuborg has grown 144 per cent since 2009 with sales up by 8.5 million pints, while Staropramen is the number three world lager in the on-trade.
On top of that, leading Spanish beer Mahou has joined the party and is proving popular as a super-premium world lager.
To be in with a chance of winning just answer the question below:
What is the fastest growing world lager in the on-trade?
a) San Miguel
b) Tuborg
c) Mahou
Email your answer, along with contact details, to carlsberg@inapub.co.uk
Closing date is February 29.
