The multi-million pound launch represents the biggest piece of product innovation in the brand’s history, according to owner’s Heineken UK.
The 4.8 per cent ABV drink is accompanied by a new font, point of sale and glassware. A media campaign will kick off in August.
Darryl Hinksman, Heineken’s on trade head of customer marketing, said: “As the clear market leader, Strongbow is best placed to drive growth in the category and Strongbow Pear - the first everyday Pear cider available on draught - will help licensees to capitalise on a major opportunity to build incremental sales by stocking a Pear cider that lives up to the Strongbow name by delivering the ultimate in great taste and everyday refreshment.”
