The site – www.raisingyourbar.co.uk includes sales and merchandising advice, how-to guides, and tips and tricks
Advice includes ensuring staff have the knowledge and confidence to help customers choose a tipple and the skills to match wine with food.
There is also advice from the CyT team on putting together a wine list and making sure this is marketed effectively.
Faith Knight, trade marketer at CyT UK,said: “Wine can be a confusing and daunting topic but not anymore. We have designed Raising Your Bar to help make the process of listing, selling and promoting wines in pubs and bars much easier.”
