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Saturday, May 25th

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Peroni takes opera to pubs

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Live music in pubs is one thing but this summer 50 venues will be staging live opera.

The initiative is being organised by Italian beer brand Peroni, which is taking its contemporary version of opera to pubs in London, Liverpool, Birmingham, Manchester and Glasgow.

During the performance, singers will engage with customers whilst they enjoy aperitivo and Peroni Nastro Azzurro.

Lucy Jordan, director of customer marketing at Miller Brands, said: “Opera Di Peroni combines Peroni Nastro Azzurro’s stylish and modern values with authentic Italian entertainment.

“The performances will appeal to Peroni Nastro Azzurro’s key demographic and reach a new generation of opera fans.”